EA Strives To Align Star Wars Games & Content With Upcoming Movies More Often

EA will do its best to align some of its Star Wars games and content with the upcoming Star Wars movies.

At this year's Star Wars fan feel, Star Wars Celebration 2022, the Rogue I DLC for Star Wars Battlefront was announced. The game'south final DLC seems to be closely intertwined with the upcoming Star Wars Rogue One moving picture that is to be released this Dec, and will be assail the planet of Scarif. EA initially wanted to release the game's final DLC in 2022, but after decided to pull its release back to December 2022 – probably around the release of the Rogue One movie.

Upcoming Star Wars movies and pop culture to influence futurity games

Judging from the wording of EA's CEO, Andrew Wilson, this won't be the last time that content will be intertwined with upcoming Star Wars movies or pop culture. During the company's most contempo earnings phone call, Wilson was asked about the breadth of the platform and possible marketing efficiencies.

More broadly thinking nearly the Star Wars franchise, again, this is a long-term play for u.s.. Nosotros're very excited. We were overjoyed with the functioning of Star Wars Battlefront. Nosotros're overjoyed with the half-dozen.6 million players that played the game through Q1. We are continuing to support that.

As each movie comes out over the time of our relationship, we await that the Star Wars community will continue to grow, and we will be doing more all-time to align, in some cases, the content and experiences, and in some cases, just a passion for Star Wars, merely certainly aligning what we're doing around the Star Wars universe with what is more broadly happening with Star Wars pop culture. And we call up that's a win every bit nosotros continue to deliver for the fans long-term.

And so while not all futurity Star Wars games and content will be aligned and intertwined with the new movies, EA will surely do its best to marshal some of the content and games to the upcoming movies and pop culture.